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Five Main Characteristics to Search for in An SEO Expert

shutterstock_145549093If your business depends on your web presence, then SEO is something you should be concerned about. An Search Engine Optimization expert can really increase your sales. On the other hand, hiring the wrong person can be detrimental to your business. You need to know what to look for when you are hiring your expert.


In today’s world, anyone can set up a business and call themselves an expert. However, being an expert requires not just the technical knowledge, but the practical knowledge of your field as well. This takes actual hands on experience. The other advantage is that most people don’t continue to do things they aren’t successful at. By hiring someone with a minimum of a year of experience, you should get someone who knows what they are doing.

Knowledge of the Three SEO Tiers

  • Technical: The basic structure of the site
  • On Page Optimization: Keywords and HTML Tags
  • Link Building

To truly optimize your website, you need someone who understands these three aspects of search engine optimization.

They Fit In

Companies are like people in that they all have their own values and characteristics. When you hire someone, you want to make sure they fit in with your culture. For example, you probably don’t want to hire a vegetarian to optimize your website if you are a hamburger chain. They wouldn’t fit, and your values would clash. However, if you hire someone who fits in with the basic values of your company, you will have a comfortable rapport.

References and Reviews

Online reviews raving about your potential candidate are great, but don’t rely solely on those. Check some professional references, and ask them for some examples of their work. This should include checking out some of the sites they have optimized yourself. Don’t just take their word for their success stories.

They Have Your Priorities In Order

High rankings in Google will help drive traffic to your business, but what happens when they click on your website? Your ultimate goal in hiring an SEO expert is to increase sales. You want to make sure your optimization expert has this in mind. Being at the top of the Google search page won’t do you any good if your website doesn’t hold their attention, and you should never sacrifice your website content for the sake of a search engine.

Hiring an SEO expert can be a daunting process, but it is worth the effort. If you hire the right expert, it will improve your sales. However, you should be skeptical of anyone that promises a certain level of results. If they say they will get you to page one on Google, they are too good to be true. A professional expert knows they can’t guarantee a specific result, but they can guarantee results.